About Us

Sherper's has been a staple in the Milwaukee area since 1935. Still family owned and operated four generations later, our two brick-and-mortar stores located in Southeastern Wisconsin strive to provide the best and most unique shopping and rental experience in the area.

We are proud to offer the most competitve rental rates in the area, allowing our customers to be able to get out and enjoy the great outdoors with ease. Take our watersport rentals anywhere you'd like; whether it is a local fishing hole, or a favorite lake or river up in Northern Wisconsin. Looking for suggestions? We have plenty! Just ask one of our experts and get ready to paddle your heart out! 

In addition to rentals, Sherper's has a wide selection of quality outdoor gear and clothing. While browsing our unique storefronts, you'll find your favorites from camping and hiking gear to tactical gear - and everything in between! With the recent addition of our online store, we are now able to reach great people like you nationwide!

Our mission as a family owned and operated store is to have satisfied customers through honest advice, genuine customer service, low pricing and a great selection of quality, hard-to-find products with the goal of providing a truly unique shopping experience. We thank you for shopping and renting with us, and supporting small business!